In a few days we will be launching our new Spring Summer 2015 collection on our website!! But before that I wanted to share with you the process of designing a new collection, from researching the inspirations to coming up with the final product.
Before starting any research Chris and I always begin with brainstorming ideas for new themes, until we agree! This season we have decided to go for a nautical theme. Lucky me, it’s one of my favourite topics!!
Inspiration is endless. I am thinking Japanese wave illustrations, sailors, stripes, ropes and knots, tropical flowers, and mermaids!!! I head to Pinterest to work on my moodboards, and collect a good number of images that I can use as references for designing.
I select some of my favourite images and stick them on the wall near my desk. It's great to help focus on the theme.
I start drawing ideas in my sketchbook, try different colours and scale options. I change to the computer when I have a clearer idea of what style and lay out I want to do and then start designing for real!!
I ask Chris to come and have a look a the designs regularly during the process. He always has fresh ideas and comments on the designs. Designing can take a while, and I only stop when we are both super happy with all them.
The next step is to sample the designs. For the square scarves it means sending them to our silk printer and getting them hand rolled by our seamstress. This is a crucial stage as it is often only then that we can see if the colours and sizes are right.